Mid Sized Companies 2018-2019 in Kenya.
Essentially, a “Top 100 Mid-sized Company” (‘Top 100 Company’) is one which ranks ahead of its peers in terms of revenue growth, profit growth, returns to shareholders and cash generation/liquidity. A Top 100 company has succeeded in progressively growing its market position in the industries in which it operates and over time, this growth has translated into both returns for its shareholders and a fairly sound financial position.
See the entire list of the 2018 winners here
TDF Group Ltd among Top 100 Mid Sized Companies 2018-2019 in Kenya.
Kenya’s Top 100 mid-sized companies Survey (‘Top 100 Survey’) is an initiative of KPMG Kenya and Nation Media Group. The Survey seeks to identify Kenya’s fastest growing medium sized companies in order to showcase business excellence and highlight some of the country’s most successful entrepreneurship stories.
See the entire list of the 2018 winners here
As we move on to 2019, here’s a couple of trends we need to stay true to and not leave behind.
Brands are slowly realizing the need of consumer engagement online. Consumers not only love sharing their sentiments on social media, but also enjoy getting responses from various brands. This forms a personal relationship between the two parties and gives the brand a chance to turn it’s customers into effective advocates of their product or service.
Leverage on paid media
Organic media is dwindling on social media with the updated algorithms on platforms like Facebook. To ensure that content put out by brands is seen and gets enough engagement, some investment is necessary. This is where paid media comes in to play. It drives exposure and enables a brand to reach new markets while improving engagement from its existing customer base.
It’s a Millennial Era
The term ‘digital’ itself screams millennials. This demographic is slowly taking over the digital space and this is why it important for brands to ‘court’ them on social media. Most purchasing decisions made by millennials are greatly influenced by social media. Therefore, building their trust and loyalty by genuinely connecting with them online creates a large stable market for the brand.
Social Listening Tools
When people talk, you should listen. So many insights can be drawn from people engaging with a brand online. Hence the reason why social media listening tools are absolutely vital. This will help keep track of the success of your brand campaign, identify what’s not working for your consumers and establishing your engagement levels.
Meet the 4th horseman!
In the field of communications too, there have been 4 game-changing moments heralded by 4 apocalyptic horsemen. And quite like their biblical counterparts, these horsemen left in their wake a swathe of fallout.
So who exactly were these horsemen?
The late 60s saw the advent of ‘the idea’ in advertising. Almost overnight, the resounding mantra became ‘what’s the idea?’ replacing the earlier call, ‘what’s the slogan?’ Legends of this new trade like Bill Bernbach and David Ogilvy led this movement. And almost overnight the socalled slogan-writers fell apart, unable to cope with how to think ideas, rather than slogans.
Then in the late 70s…rode in the next horseman on his fiery steed. This was a media revolution. TV and film became the next big thing. Those who had made the shift to the idea stage found film to be the next great chasm. Thinking stories rather than images. Too often agencies struggled with what was derided as, ‘print in motion’.
Came the 80’s! And Sir John Hegarty’s landmark statement changed the perspective once again. ‘Words are barriers and visuals are bridges’. With that, the static medium, the bastion of the written word became the hunting ground of intriguing visual statements. This 3rd horseman yet again brought a conceptual shift.
The 4th horseman took his time coming. But arrive…he sure did. And this time, the change has been of truly epic proportions. This revolution has been a combination of media and with it, a sea-change in concept. The advent of the largely misunderstood digital medium.
How often have we seen clients demanding a ‘digital campaign’ because there’s not ‘enough money for an above-the-line’? How often have we seen ATL campaigns with lip-service in digital? And how often have we been told ‘just give me a social calendar with a new digital posts everyday’?
The idea that digital is the only true 2-way street…and more importantly, digital has essentially brought reality into advertising… are concepts that are daunting to say the least!
Well, ‘Digital’ is not only here to say, it also demands a huge mind shift on the part of both agencies and advertisers. Unlike the biblical riders, digital may not be last horseman in the field of communications but like its counterpart it is no less apocalyptic!
By Inam Kazimi (ECD TDF Group)