We're not 'a little bit of everything'. We're not 'a 360 under one roof'.
What we have is a multi-agency structure dedicated to specialisation.
And each agency is committed to delivering its discipline to its optimum.
If this interests you, browse through what TDF is all about.


1. We want every client to be a showcase client.
If you don't take pride in what we do, we are not the agency for you!
2. We are prepared to bend over backwards for clients... provided the relationship is that of like-minded partners.
3. We consider ourselves trusted stewards of our clients' money.
Our books are open at all times for our clients, and without advance notice.
4. We work with respect towards each other in an open and inclusive environment

We are Agents of Change.

We create change for our clients
and brands by creating a measurable difference.


We are dedicated to creating change by being disruptive
and audacious in every facet of communication.

Jay Varia


A second generation Kenyan, entrepreneur and keen golfer Jay is the founder & Group CEO. He founded TDF back in 2011 and has been the driving force behind some iconic brands like Supaloaf and Maharaja Mattresses.

Sumit Mukherjee


Sumit brings with him over a decade and half experience in brand & communications, having worked in emerging markets like Sub-Saharan Africa and Asia. He has been instrumental in delivering high volume marketing programs in categories ranging from FMCG, Consumer Goods, Telecom, Retail, Media, Financials and Airlines. Brand managed in the past - Airtel, British American Tobacco, Nestle, KLM, Brookside dairy, LG electronics, GA Insurance and Seven Seas to name a few.

Inam Kazimi


Inam brings a wealth of international experience, having served as the Creative Head on Unilever and Cadbury’s in India with a stint in Indonesia. He’s been in Africa since 2000, chiefly in Kenya on businesses like Unilever, Coca-Cola, Safaricom and Diageo. He’s also served on prestigious businesses in Nigeria, Ghana, Uganda and Tanzania.

Kevin Mwaura

Business & brand lead

Kevin heads the business development initiative and leads the brand team across 3 TDF brands. Since 2010 Kevin has engaged with strategic brand development in conventional as well as the digital media on some of the most prestigious Kenyan businesses like Kenchic, Co-operative Bank, Stanbic Bank Kenya, Microsoft, Diageo and Unilever

CSR Initiative

This is a unique initiative by TDF Creative with 2 objectives in mind:

Firstly, to create awareness of the many social issues we feel strongly about.

Secondly, it's about creating conversations with next to zero budgets...proving the point that disruptive ideas trump great spends.

it's our year-round initiative showcasing intent as well as talent.

Save Water

Drawing attention to the most precisous element on the planet: Fresh water...percieved through an African lens.

  • 4th Floor, mayfair business center
  • msapo close, off parklands road westlands
  • P.O. Box 22902-00100, nairobi, kenya